Brand Building: The Art And Science Of Branding

Successful branding is all about reputation, and your operational capabilities. Customers are drawn to well-known brands for a variety of reasons – reliability, quality, and so on. But what exactly makes a brand worth buying? What kind of characteristics do you need to develop in order to be the kind of company that people know … Read more

5 Strategies to Improve Your Brand Awareness

The key to success in today’s online world is your ability to build and maintain a loyal following. At this time, the best way to do so is through social media – more specifically, establishing a solid presence on Facebook, Twitter, Instagram and other channels. Read on to learn about five steps you can take … Read more

10 Ways To Really Blow Your Boss’s Mind With Work

Your boss has been asking for you to complete a task or report and it’s finally done. You’ve spent the last day or two putting your all into this project and now, with bated breath, you present it to your boss to review. Suddenly, the excitement dissipates when you see on their face that they … Read more

How To Become A Social Media Manager From Scratch

Social media management is one of the fastest-growing, most in-demand jobs around. And the industry doesn’t show any signs of slowing down, with social media marketing budgets set to double by 2020. The question, then, is how do you break into this field? -What is Social Media Management? -Why You Need a Social Media Manager … Read more